By continuing to browse our site, you consent to our placing cookies on your computer (unless you have chosen to disable them via your browser).

What is a cookie?

Cookies are small encrypted text files that are stored on your computer or other device when visiting this website.

Our website requires the use of some cookies to enable you to be able to browse and add items to your shopping bag - without these cookies you would not be able to place your order. We also use cookies for some of the following reasons:-

  • Product Recommendations (we use the wisdom of the crowd to recommend relevant products to our customers)
  • Track our sales
  • Identify our affiliate shoppers (you may use shop our website through affiliates such as Quidco or Voucher Express to receive cashback on your Debenhams purchases)
  • Product ratings & reviews

At no point do our cookies or those of our third parties store your personal payment information.

It is possible to turn off your cookies through your website browser settings however this will affect the functionality and experience of our site. Please visit the help section of your website browser to learn how to turn your cookie settings off.

Different types of cookies?

We have classified our cookies into two different types; First and Third party cookies. First party cookies are the cookies that Debenhams set to offer you a fully functional experience when shopping our site. Third party cookies are set by our business partners such as Social Media and Adobe Flashplayer, which we use to display video content.

First party cookies

In order to be able to shop on we require your computer to accept cookies. Some of our cookies (classified as First Party cookies) are essential to enable the shopping basket and sign-in functions on our website, without them you would not be able to place an order with Debenhams. Our cookies don't store personal information such as name, address or any payment details. Below is a list of the main cookies that we use and what we use them for, some of our partners also use cookies which you can find detailed under Third Party Cookies.

Party Purpose of Cookie Name of cookie
Debenhams/IBM/Akamai Technologies These are cookie files placed by our website provider IBM to enable you to add to your basket, browse our website and allow us to recognise our registered users and save their basket items. SSID, SSLB, SSPV, SSRT, SSSC, JSESSION ID, SSOD, WCS_UNIQUE_ID, WC_SESSION_ESTABLISHED, WC_USERSESSION_50529212, WC_AUTHENTICATION_50529212, _basket
Site Catalyst These cookies enable the function of Site Catalyst our analytics package provided by our partner Adobe. This allows us to generate statistical information such as visitor number, browser usage, shopping journey times and responses to our marketing activities. This information helps us to track our performance and to improve your journey on our website. __UTMA, __UTMB, __UTMC, __UTMZ, s_cc, s_cm, s_cmdir, s_invisit, s_lv, s_lv_s, s_nr, s_sq, s_visitStart, s_vnum, sc_cvp55, sc_cvp56, sc_cvp58
Foresee ForeSee Results is our survey provider that allows us to display a survey to our customer's to measure your satisfaction with our website. This survey also helps us to identify future ways of enhancing your shopping experience on FSR.S, FSR.R, FSR.A
Debenhams Debenhams use this cookie to identify which device you are accessing our site from so that we can direct you to a better DebsiPhoneAppCookie
Baynote Baynote is our partner supplier offering Debenhams tailored product recommendations. This enables us to recommend other relevant and popular products to our customers on Debenhams product pages. bn_u, bnTrail
Bazaarvoice Bazaarvoice is our partner supplier allowing Debenhams to offer it's customers the ability to create and share their product reviews with our other customers on our site. bvgacefRatingsAndReviews
eDigital Research Edigital Research is our primary survey provider that allows us to display a survey to our customer's to measure your satisfaction with our website. This survey also helps us to identify future ways of enhancing your shopping experience on

Third party cookies

We work with carefully selected suppliers who also use cookies on our website. These cookies enable certain features that are run in conjunction with partners such as Facebook, Twitter & YouTube to function. We don't control the setting of some of these cookies so for more information about please visit the relevant third-party website. Below is a list of the main cookies that our partner suppliers use and what they use them for. We are currently auditing use of third party cookies and we will update this section.

Party Purpose of Cookie Name of cookie
Tagman, Accuen Media, Adconion Media Group, AdMeld, AdScale, ADTECH, Affinity, AOL Advertising, AppNexus, BlueKai, Brightcove, Chango, Conduit, Creafi, DoubleClick, DoubleClick Bid Manager, Flickr, Full Circle Studies, Google, Google AdWords, Google Analytics, Harren Media, iAdvize, Improve Digital, Intergi Entertainment, LinkWithin, Lockerz Share, Lotame, Matomy Media, Media6Degrees, MediaMath, Mediaplex, Microsoft Advertising, Mixpanel, MyThings , NetSeer, OpenX, Peerius, PubMatic, Quantcast, Reklam Store, Right Media, Rubicon Project, ShareThis, Smart AdServe, Switch Concepts, Terracent, TLV Media, TradeDoubler, Turn, Videology (TidalTV), VoiceFive Networks (Scorecard Research), Yahoo! Tagman is an independent tag management system that enables Site Catalyst (see Analytics) and also our various marketing partners. This allows us to identify if you have entered our site from one of our affiliated partner sites (such as, Quidco) and allows us to identify which advertisements you have clicked on. Please note that each individiual advertiser uses its own tracking cookies and that the data accessed is not confidential or interchangeable. For more information on Tagman cookies and how to opt out globally, please visit LGP, TMP, TMS
Visual DNA, Struq, 24/7 Media These cookies are supplied by our carefully selected remarketing partners to provide you with personalised adverts when you visit other selected websites. To learn more about these cookies, please visit our supplier websites. Please visit vdnaR, vdnaSessionId, vdnaWidgetMC, dis, evt, udc, udi, uic, uid
Add this These cookies enable you to share products you have found with your friends through printing, email sharing, bookmarking etc. bt, di, dt, loc, psc, uid, uit, uvc
Social Media such as Facebook, Twitter, Flickr, YouTube, LinkWithin These cookies are required to enable our customers to share their shopping experiences through social media such as Facebook and Twitter etc. Please note that if you do choose to share through these social media providers that we don't control the setting of these cookies and we recommend that you check the provider's website for further information. datr, i_id, lsd, lu, SR_geoCodeCache
Autonomy Interwoven, Clicky, Mixpanel, Google Analytics, DC Storm Analytics cookies - information helps us to track our performance and to improve your journey on our website.
Disqus The Disqus tool is a 'comments' engine that allows you to post comments on the Debenhams blogs
iAdvise cookie The iAdvise cookie is required for our customer service web chat tool.

By continuing to browse our site, you consent to our placing cookies on your computer (unless you have chosen to disable them via your browser).

We have tried to ensure that you our customers have full visibility of the cookies used on our website. Our website requires certain cookies to be enabled for you to be able to shop on however if you would like to restrict or block cookies from this website you can use your browser to do so. Each browser allows you to restrict or block cookies in different ways so we recommend that you visit the Help section to learn how to set your preferences.

For further information about cookies and how to manage them visit



By continuing to browse our site, you consent to our placing cookies on your computer (unless you have chosen to disable them via your browser).

This Privacy Policy explains how Debenhams ('We/Us/Our') collect, store and use your personal data when you browse and use (the 'Website'), and when you provide us with your personal data. Please read this Privacy Policy carefully.

By accessing, browsing or otherwise using the Website you confirm that you have read, understood and agree to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not use the Website. Debenhams Retail plc is a company registered in England and Wales (registration number 83395) with registered office at 10 Brock Street, Regent's Place, London, NW1 3FG and is a registered data controller with the Information Commissioner's Office.

We respect your right to privacy and are committed to maintaining it. We only collect, store and process your personal data in accordance with the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2011.

Information we may hold

Information that you have provided to us including but not limited to when you:

  • purchase products through the Website, over the phone and/or through store kiosks
  • submit rate and reviews
  • use Debenhams applications on Facebook
  • use the Debenhams mobile shopping application
  • enter competitions, prize draws or promotions which we are promoting
  • join the Beauty Club reward scheme
  • sign up to marketing/newsletters including by email and SMS
  • use our customer services web-chat facility
  • Information you provide our partners and when you report a problem with the website.
  • Information you provide to us when applying through the Website for registration, subscribing to any of our services or requesting further services.
  • If you contact us for any reason, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Information we collect using cookies stored on your device. Please see the section on cookies for more information and how to manage them.
  • Your IP address
  • Details of your visits to the website including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access.
  • Information provided to us by other companies who have obtained your permission to share information about you
  • Information we request and hold includes but is not limited to the following:

  • Your name, age, date of birth, sex
  • Billing and delivery postal addresses
  • Phone and fax numbers
  • Email addresses
  • Usernames and passwords
  • Payment card details
  • Browsing and shopping activities
  • Your customer queries

We, or third party data processors who act on our behalf, may use the personal data you provide us in the following manner:

To provide you with the requested goods and/or services including but not limited to processing and fulfilling your order and administering promotions such as competitions and prize draws.

  • To monitor and improve the services and the Website
  • To manage your marketing preferences.
  • To contact you if there is a query regarding your order.
  • In the event that you purchase goods on the Debenhams' website, you may be sent an email requesting whether you would like to review your product.
  • To verify your identity.
  • In certain circumstances in order to process your order and to verify your identity, we may call your provided telephone number you have provided to perform security checks and to request that you verify certain information.
  • Market research purposes
  • To enable us to comply with any legal or regulatory requirements;
  • In the detection and prevention of fraud or other crimes.
  • To assist with any of your customer queries
  • For research, analysis, risk management, legal, accounting, administrative, testing, monitoring and for our business operations.

Unless you have not consented to, we may use your personal data in the following manner:

From time to time, to inform you by post, email, SMS or other available means, of products, services, promotions and special offers from our retail channel and Debenhams plc Group of Companies.

To provide you with tailored/behavioural advertising through the use of cookies on the Website. This means that we have your agreement to store information about the products you have viewed or purchased so that we are able to make the adverts you see more relevant to you. In the event that you do not want to receive tailored advertising, or do not wish for any of your information to be processed through the use of cookies, please refer to the section on Cookies.

We may disclose personal data we collect to third parties in the following manner:

  • All credit/debit card holders are subject to validation checks and authorisation by the card issuer and we may share your personal information with such third parties as are necessary to enable us to do such checks. The third parties, which may include credit reference agencies, may keep a record of the information provided.
  • To administer your account and to disclose your details to our third party service providers for the purpose of processing and fulfilment of your order.
  • We may pass your personal data to other companies to support our business operations, and or audit purposes.
  • We may disclose your personal data where it is necessary to comply with any applicable law or an order of a governmental or law enforcement body.
  • We may pass on non-personal aggregated information about sales and website usage to reputable organisations for research or analysis purposes only.
  • We may disclose your personal information to any member of the Debenhams plc Group of Companies, which means our subsidiaries, our ultimate holding company and its subsidiaries.
  • We do pass your details to Debenhams' approved Customer Service centres, who adhere to the UK Data Protection Acts 1998, and who will use this data solely for the purpose of answering your customer service queries.
  • We may pass your information to third parties in order to fulfil and/or despatch your orders. The third party provider may send marketing material within the parcel or by post after fulfilment of your order.
  • We may disclose your information to any successors of our business for them to use for the purposes set out in this Privacy Policy, and/or as part of any business or asset sale carried out.

Transferring data internationally

We may transfer personal data we have collected from you to a third party data processors located in countries outside of the European Economic Area ('EEA'). We will comply with the Data Protection Act 1998 in respect of any such transfers. Please be aware that such countries which are outside of EEA may not have the same level of data protection as the United Kingdom, however our collection, storage and use of your personal data will continue to be governed by this Privacy Policy.

By using and/or shopping on the Website you consent to the transfer of your personal data to third party data processors located in countries outside of the European Economic Area ('EEA').

Payment Card details

We process your payment card details in order to complete your purchase that you made through the Website, mobile applications and the kiosk, and may in certain instances disclose your personal data to third party credit reference agencies to perform credit checks against you.


We have partnered with various trusted third party companies to provide goods and services to you. Such goods and services can be accessed through links on the Website to the third party company's microsite. A microsite is a website which is owned and operated by a third party company but is Debenhams branded. Please note that these microsites may be governed by their own terms and conditions and privacy policies.

E-mail Marketing

You may opt out from any email marketing by using the unsubscribe links at the bottom of the marketing emails.

You may opt out from any SMS marketing by using the suppression codes located on the marketing text messages.


Phishing is a method used by fraudsters to deceive someone into giving sensitive information. Most of the time phishing will take the form of emails, which purport to be from well-known companies and ask recipients to send their private information. This information is then used for identity theft and fraud.

Debenhams will only ask you to send personal details by email if it is responding to a query you have sent it online and these details are needed to answer your query properly. In this case, there will be a unique reference number in Debenhams' email to you, which refers to your original query. Debenhams will never ask you to send any personal details by email unless you have contacted Debenhams first. If you have not contacted Debenhams, please ignore any email claiming to be from Debenhams which asks for personal details, and let us know about it.

If Debenhams ever requires your personal information other than when you have already contacted Debenhams with a query, for security reasons we will ask you to give us a call.



At Debenhams we take your online security very seriously. Full details of how we protect the information you provide us are given below:

  • When you place your order, you are offered the use of an advanced secure server. The secure server software encrypts all information you input before it is sent to us.
  • As an additional security measure, credit card numbers are encrypted both before an order is processed and when stored on our database.
  • For security reasons, we strongly recommend that you do not send credit card numbers by standard email.


Payment Authentication (3D Secure)

Your security is our highest priority, so we offer an additional step to give you peace of mind. Verified by Visa (VbV) and MasterCard®, Secure Code (MSC) (often referred to as 3-D Secure or Payment Authentication) acts like a Chip & Pin for your online purchases and protects you by asking for a secret password.

The new step within the payment process allows your card issuer to fully authenticate cardholders during the online purchase, reducing the likelihood of fraudulent usage.

For further details on 3D Secure please see our Help/contact us page.


Access to Information

You have the right to ask what personal data is held by us about you. We may charge a fee for this which will not exceed £10.00. You also have the right to have changed any inaccuracies in the details we hold about you. You may exercise your above rights by means of a request in writing to us at E-commerce (Customer Relations), Debenhams Retail plc, 10 Brock Street, Regent's Place, London, NW1 3FG or by emailing us at


Customer Ratings and Review

When you submit a rating and review on the Debenhams Website and/or Facebook we request you provide the following information:

  • Your nickname
  • Your location (optional)
  • Email address (optional - if you do submit your email address we do not publish it, but request it to inform you whether your review has been published or rejected)
  • Beauty Club card number (optional)

At no point do our cookies or those of our third parties store your personal payment information.

  • We publish the following details on the Debenhams Website and on Facebook:
  • Your nickname
  • Your location if provided
  • Your product rating and review

In addition, on the Facebook application you may have the opportunity to post various questions, reviews or other content.

Please note that you can change certain settings on Facebook related to the application through your account and privacy settings on Facebook.

As the content of this Privacy Policy may change from time to time we suggest that you periodically consult this Privacy Policy. Any changes to the Privacy Policy will be effective immediately.