Fresh Focus I-Brighten Eyeshadow is an all-in-one eyeshadow palette designed to lift, brighten and define mature eyes with effortless, wearable colour. Featuring a smoothing eye primer and four expertly curated shades, this versatile palette takes the guesswork out of eye makeup. The collection includes a neutralising highlight, a sculpting matte contour, a soft sunlit gold to brighten and illuminate, and a rich wet-and-dry defining shade that creates depth and intensity for day or evening looks. Specially formulated for mature skin, the silky, richly pigmented powders blend seamlessly onto the lids without creasing or settling into fine lines. The skincare-infused formula is enriched with Hyaluronic Acid, Vitamin E, Jojoba Oil and Sunflower Seed Oil to help hydrate, smooth and condition the delicate eye area while delivering long-lasting, comfortable wear. Whether you're creating a fresh everyday look or building a more defined evening eye, Fresh Focus I-Brighten Eyeshadow helps eyes appear brighter and more lifted.

KEY BENEFITS

• Complete eye palette with primer and four coordinated shades
• Brightens, lifts and defines the eyes
• Creates natural daytime and evening eye looks
• Smooths lids for long-lasting, crease-resistant wear
• Richly pigmented, velvet-soft powders
• Can be applied wet or dry for buildable intensity
• Infused with skincare ingredients to hydrate and condition
• Designed specifically for mature eyes
• Vegan
• Cruelty Free
• Fragrance Free

WHY YOU'LL LOVE IT

Primes & Smooths The conditioning eye primer creates the perfect base for eyeshadow, smoothing the eyelids for effortless application while helping colour stay fresh and crease-resistant throughout the day.

Brightens Tired Eyes A neutral highlighting shade and soft sunlit gold instantly brighten the eyes, helping them appear more awake, refreshed andl with a natural-looking radiance.

Defines & Sculpts Matte contour shades add soft definition and depth to enhance your natural eye shape, creating the appearance of more lifted, sculpted eyes.

Builds Natural or Dramatic Looks The versatile wet-and-dry defining shade can be applied dry for everyday definition or dampened for richer colour and greater intensity when creating evening looks.

Hydrates & Conditions Hyaluronic Acid helps maintain moisture while Jojoba Oil and Sunflower Seed Oil nourish the delicate eye area, keeping eyelids feeling comfortable throughout wear.

Protects Delicate Skin Vitamin E provides antioxidant protection against environmental stressors while supporting healthier-looking skin around the eyes.

Designed for Mature Eyes Specially formulated for mature skin, the silky powders blend beautifully without emphasising texture, creasing or settling into fine lines, leaving eyes looking brighter, smoother and naturally defined.

KEY INGREDIENTS

Hyaluronic Acid (Sodium Hyaluronate & Hydrolyzed Sodium Hyaluronate) Helps attract and retain moisture to keep the delicate eyelid area hydrated, smooth and comfortable while improving the application of eyeshadow.

Vitamin E (Tocopherol) A powerful antioxidant that helps protect the skin from environmental stressors while conditioning the delicate eye area.

Jojoba Seed Oil Helps nourish and soften the eyelids, allowing the eyeshadows to blend effortlessly while maintaining lasting comfort.

Sunflower Seed Oil Rich in essential fatty acids and antioxidants to help moisturise and support the skin's natural barrier.

Rice Bran Wax Provides a smooth, creamy texture that helps improve blendability while contributing to long-lasting wear.

Light-Reflecting Mineral Pigments Finely milled mineral pigments deliver buildable colour with a soft-focus finish that brightens and enhances the eyes without emphasising texture.