Jeans style guide

The ultimate wardrobe essential, the right pair of jeans will take you anywhere with confidence and style. From the staple straight leg to the stylish skinny, classic bootcut to flattering shape-enhancing styles, our jeans are available in a range of washes, shapes and sizes to suit you.

All women's jeans
Principles jeans

For a defined silhouette, opt for the high rise straight fit Rosie and mid rise straight fit Isla.

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Shop Isla
Shop Rosie

Straight leg jeans

For a defined silhouette, opt for the high rise straight fit Rosie and mid rise straight fit Isla.

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Shop Isla
Shop Rosie

Slim and skinny jeans can be worn day to night, such as the slim ankle grazer Mila style and the Yasmin high rise slim.

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Shop Mila
Shop Yasmin

Slim & skinny jeans

Slim and skinny jeans can be worn day to night, such as the slim ankle grazer Mila style and the Yasmin high rise slim.

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Shop Mila
Shop Yasmin

Get ahead of the game and be on trend for summer with the Principles Elma style - a cropped wide leg with front pockets.

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Shop Elma

Wide leg jeans

Get ahead of the game and be on trend for summer with the Principles Elma style - a cropped wide leg with front pockets.

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Shop Elma

A summer essential year on year, a cropped jean such as the Principles Maisie is perfect for relaxed days in the sun. Which colour will you choose?

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Shop Maisie

Cropped jeans

A summer essential year on year, a cropped jean such as the Principles Maisie is perfect for relaxed days in the sun. Which colour will you choose?

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Shop Maisie

Want to fuse comfort with style? Opt for jeggings and you're good to go. Our top choice is the Lara sculpt & flex jegging for nailing that everyday look.

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Shop Lara

Jeggings

Want to fuse comfort with style? Opt for jeggings and you're good to go. Our top choice is the Lara sculpt & flex jegging for nailing that everyday look.

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Shop Lara

Maintain a smooth shape and timeless style with the mid rise bootcut Aimee. Team with a fitted jacket for an effortless look.

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Shop Aimee

Bootcut jeans

Maintain a smooth shape and timeless style with the mid rise bootcut Aimee. Team with a fitted jacket for an effortless look.

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Shop Aimee

Find your perfect fit

  • plus size jeans
  • petite jeans
  • shape enhancing
  • maternity jeans