Jeans style guide

The ultimate wardrobe essential, the right pair of jeans will take you anywhere with confidence and style. From the staple straight leg to the stylish skinny, classic bootcut to flattering shape-enhancing styles, our jeans are available in a range of washes, shapes and sizes to suit you.

All women's jeans

For a defined silhouette that's easy to wear, straight leg jeans offer a flattering easy fit.

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Straight leg jeans

For a defined silhouette that's easy to wear, straight leg jeans offer a flattering easy fit.

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Principles 'Yasmin' jeans are designed to contour from the waist down, using super stretch denim that hugs your curves and moves with you.

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Shape enhancing jeans

Principles 'Yasmin' jeans are designed to contour from the waist down, using super stretch denim that hugs your curves and moves with you.

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A wardrobe denim staple, slim and skinny jeans can be worn day to night, from the office to the party.

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Slim & skinny jeans

A wardrobe denim staple, slim and skinny jeans can be worn day to night, from the office to the party.

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Classic bootcut jeans offer easy movement whilst maintaining a smooth shape and timeless style.

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Bootcut jeans

Classic bootcut jeans offer easy movement whilst maintaining a smooth shape and timeless style.

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Find your perfect fit