The newly formulated Powerful- Strength Line Reducing Concentrate incorporates L-Ascorbic Acid and Ascorbyl Glucoside. In addition to Vitamin C, this anti-ageing serum now includes Hyaluronic Acid which helps reduce the appearance of lines and wrinkles while helping to improve the feel of skins texture. Perfect for mature skin. Can be used twice a day, morning and night

How to apply







Step 1: Cleanse skin thoroughly prior to application

Step 2: Apply Serum over entire face, avoiding the entire eye area

Step 3: As the formula blends into the skin, you may experience a feeling of warmth across the face

Top Tip: Follow your serum application with our No.1 best selling Midnight Recovery Concentrate and really power up your regime.

Shop Kiehl's Midnight Recovery Concentrate
"My skin is glowing and luminous, and you can definitely see an increase in radiance. One product I cannot live without"


ELLIEMM, Age 35-44
"In the last couple of years noticed my under eye is getting very dry, I have a lot of fine line and dark circles. One week and my under eye is no longer dry, the lines are reducing and the dark circles improved. Definitely worth the splurge!"
KATEB81, Age 35-44

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