gucci

The Campaign

gucci bloom campaign

Encapsulating the very meaning of Gucci Bloom, the campaign's idea is revealed through the contemporary women of Gucci: actress Dakota Johnson, actress and model Hari Nef and artist Petra Collins.

petra collins gucci
gucci bloom dakota
gucci dakota johnson video
gucci bloom perfume

THE DESIGN

"The bottle is not designed to seduce men, but to keep company with the women that wear the perfume."

Alessandro Michele,
Gucci Creative Director

Shop Gucci Bloom

THE FRAGRANCE

Gucci Bloom is a rich white floral scent that transports to a colourful and diverse garden verdant with flowers and plants. Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name.

jasmine

JASMINE

rangoon creeper

RANGOON CREEPER

tuberose

TUBEROSE