Encapsulating the very meaning of Gucci Bloom, the campaign's idea is revealed through the contemporary women of Gucci: actress Dakota Johnson, actress and model Hari Nef and artist Petra Collins.
"The bottle is not designed to seduce men, but to keep company with the women that wear the perfume."
Gucci Creative Director
Gucci Bloom is a rich white floral scent that transports to a colourful and diverse garden verdant with flowers and plants. Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name.