THE FRAGRANCE

A DISTINCTIVE GOURMAND FLORAL FRAGRANCE

An absolutley addictive almond imprint steeped in ELIE SAAB's olfactory signature: an irresistable orange blossom-patchouli accord. The ulitmate innovation of this scent is a flower created exclusively for Girl of Now; the ormand flower. Fine cut like a couture gown, it gradually unveils its precious gourmand facets thanks to an exclusive co-distillate; orange blossom absolute and bitter almond essence.

A JEWEL LIKE BOTTLE

The bottle features a precious glass made for the most unique creations. Its perfectly round base fits snugly into the palm of a hand. Around the neck is a flower inspired by ELIE SAAB's couture minaudiere collection forming a chain of iconic pastel blue petals. The finishing touch is a gem-like golden cap sitting atop the bottle in the perfect balance.

THE GIRL OF NOW

GIRL OF NOW

Always with her girls' band she attracts all eyes on her. Her luminous aura captures the attention. Her boundless energy electrifies the room. Her radiant smile brings time to a halt. Spontaneous, playful and carefree, she is the Girl of Now.

THE AD

A wild adventure starts as a reverse fairy tale that begins at midnight when three girlfriends step out into The City of Light. The night is theirs, they own it. All eyes are on them. From the streets of Paris to an intimate private club. ELIE SAAB's muses laugh, dance, sing and play with the flashing cameras of the paparazzi.