Bra fit & style guide

Our instore bra fit service is currently suspended so let us guide you virtually on how to fit your perfect bra at home. We recommend checking how your bra fits every six months, as the elastic can wear and wires can move. Remember that comfort is confidence, so pen and paper at the ready!

How to measure yourself

Band Measurement

The band should sit flat to your back, without riding up or being too loose. Remember to breathe naturally when measuring - breathing in will expand the diaphragm and slouching can cause the frame to expand.

Cup Measurement

There shouldn't be a gap between your breast and the cup, just as you shouldn't spill over the cup. You need to feel supported, comfortable, and free to move as you wish.

How your bra should fit

Common problems & solutions

Bra style guide

Plunge bra

Perfect for low cut necklines, the plunge bra keeps you supported without being on show.

Push up bra

When you want some oomph, push up styles will give you that extra lift and cleavage.

T-shirt bra

Seamlessly smooth under your clothes, the t-shirt bra is an everyday classic.

Strapless bra

Don't shy away from off-the-shoulder outfits. Our strapless bras provide the perfect solution.

Balcony bra

Higher at the front, this retro-inspired design is perfect for fuller busts.

Sports bra

Get out there and move freely with sports bras that ensure everything stays in place.

Non-wired bra

Perfect for when you want that no-underwear feeling.

Mastectomy & post surgery bra

Feel like your best self in these comfortable and accommodating styles.

Maternity & nursing bra

Feel fabulous throughout your pregnancy and beyond with our easy-to-wear designs.