The 'PureDKNY' sustainability story unfolds with the classic Turkish rose. The rich soil, rain and sunshine of the Isparta valley give way to the perfect rose. As with its predecessors, a drop of vanilla, a drop of verbena and a drop of rose evolved in a non-traditional way the ingredient comes first. The resulting fragrance is rose in its simplest incarnation, straightforward but soft, uncluttered and a very true representation of a garden rose with none of the heaviness of an old fashioned floral. Each package includes 100% recyclable glass and aluminium components. A bio-degradable carton made in facilities powered by renewable energy using materials sources in managed forests. Outer cartons are printed with low volatile organic compounds inks and the outer wrap is nature flex, made from cellulose.