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Learn more about Too Faced

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. There was no place for products like Too Faced Chocolate Bar palettes. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity with products like Better Than Sex Mascara and Born This Way Foundation.

Inspired by a love of Paris, unabashed girliness, and the transformative power of cosmetics, they created Too Faced, a boutique brand not afraid to name a product “Too Faced Hangover Primer.” Today, Too Faced is a leader within the beauty industry, creating innovative, cruelty-free cosmetics that continuously remind women everywhere to Own Their Pretty.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, a rebellious spirit, visionary focus, and unexpected humor define the brand to this day.

too faced palette

EYES

Give your eyes a sweet surprise with decadent eye shadows and the #1 Selling Prestige Mascara in America, Better Than Sex Mascara.

too faced makeup

FACE

Go from radiant to matte with a range of flawless formulas that master everything from coverage to color.

too faced lipstick

LIPS

Add a pop of pretty to your pout with luxurious, long-lasting formulas that are goof proof and kiss-worthy.

new too faced

NEWNESS

Discover our newest products now to indulge all your beauty senses and get the latest, most innovative formulas.

Bestsellers

too faced uk

Now Trending

too faced eyeshadow palette

BEAUTY CRAVING

better than sex mascara

BTS

too faced melted matte

MELTED

born this way foundation

BORN THIS WAY

Watch & Learn

too faced makeup

Too Faced Quick Tips

sweet peach tutorial

Get The Look: Sweet Peach

Discover the secret to looking filter-flawless using our Finishing Powders that brightens and iluminates the skin.

born this way foundation 

Get The Look: Born this Way

Co-founder Jerrod Blandino reinvents the '90s with his latest innovation

better than sex mascara

How To: Better Than Sex

Get chiseled to perfection quickly and easily with our new Cocoa Contouring and Highlighting kit.

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